Peddie Bell
Peddie Bell

Paola's BodyBarre


Consultant, Preparation for Development Fundraising


Paola's BodyBarre is a fitness and wellbeing business founded by celebrity fitness trainer Paolo di Lanzo.


Peddie Bell was engaged to provide provide advice and support to the founder in preparation for fundraising.


Key Achievements

  • Determination of the investment thesis and preparation of presentation
  • Analysis of alternative funding sources, pros and cons and costs
  • Preparation of founder for scrutiny of investors - debt of equity
  • Development of financial model establishing funding needs


Bombshell Consultancy


Board adviser


Bombshell is a start-up Brand and PR Consultancy with particular strength in social and digital media. 


Victoria supported the founder with financial, commercial and strategic advice including on business structuring, cashflow management, team development, growth management and lead generation.